In May 1921, when perfumer Ennis Bow presented her various perfumes in front of Mrs. Chanel and asked her to choose, Mrs. Chanel did not hesitate to choose the fifth paragraph, which is now known worldwide. Chanel No. 5 perfume. However, in addition to the unique scent, the Chanel No. 5 perfume is truly a “noble in the perfume aristocracy” but it is a creative packaging that does not look like a perfume bottle, but rather like a medicine bottle.
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Mrs. Chanel, a fashion designer, was ingenious in designing the Chanel No. 5 perfume bottle. “My aesthetic point of view is different from others: others are afraid of not getting up, and I am deducting one item.” This design concept makes Chanel No. 5 perfume bottle simple packaging design in many complicated and gorgeous perfume bottles. Out of the box, it has become the most weird, most alternative, and most successful style. Chanel No. 5 has become a new aesthetic concept with its gem-cut bottle cap, clear crystal square bottle shape and simple and clear lines, and quickly captured consumers. Since then, Chanel No. 5 perfume has been selling well for more than 80 years in the world, and it is still prosperous.
In 1959, the Chanel No. 5 perfume bottle won the title of “Outstanding Contemporary Art” with its unique modern beauty, and it ranks among the exhibits of the Museum of Modern Art in New York. The Chanel No. 5 perfume bottle has become a veritable piece of art. Perfume as a luxury, the most representative of its value and taste is the packaging. The packaging of perfume itself is not only a work of art, but also its greatest value. The cost of packaging can even account for 80% of the value of the entire item. The success of Chanel No. 5 relies on its unique and subversive creative packaging.